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Markup Calculator

Calculate markup %, selling price (from cost + markup), and see gross profit and gross margin. Also try: Profit Margin Calculator.

Your cost of goods/services for the sale.
Markup is based on cost. Example: 50% markup means price = cost × 1.5.
Tip: If you know the selling price instead, use the Profit Margin Calculator.

Results

Selling Price
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Gross Profit
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Gross Margin
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Markup
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What is Markup?

Markup is the percentage you add to your cost to get your selling price. It’s common for pricing products and services when you start from costs.

Markup Formula

Selling Price = Cost × (1 + Markup %)
Gross Profit = Selling Price − Cost
Gross Margin % = Gross Profit ÷ Selling Price × 100

Markup vs Margin – What's the Difference?

Markup is based on cost, while margin is based on revenue (selling price). A 50% markup is not the same as a 50% margin.